Bostonian in Silicon Valley

Podcasting Talk Show is now online at PodTech.net 

New technologies like blogs and podcasting are changing how companies evaluate new markets, launch new products, communicate to their installed base, find new customers, execute marketing communications campaigns, manage public relations, and sell products and services. 

Think of blog marketing like bringing marketing messages and information to the “virtual watercooler”.  By bringing authentic product, support, company information and marketing messages to a collection of individuals, blogging creates an instant “real time collaboration” effect.   What happens with that information is the power of blog marketing.  It is where individuals unite and form opinion(s) and credibility.  The resulting bloggers form action oriented groups that react and shared the result to a mass “always on” and listening community.   This is influence marketing in action.

More of this post here - http://furrier.typepad.com

April Fools  

Hello Spaces world.  Now this is my fifth blog.  What will happen to companies like Typepad when the big guys like Microsoft and Yahoo are putting out free blog tools. 

My regular blog is http://furrier.typepad.com